Powered by Apple silicon, the MacBook Neo effortlessly handles all of a user’s daily tasks, from browsing and streaming to photo editing and exploring creative hobbies. It even supercharges AI capabilities across a user’s favorite apps, all while running completely silent thanks to its fanless design. Looking sharp and sounding great while staying connected is easy with the 1080p FaceTime HD camera and dual mics, and with up to 16 hours of battery life, users can power through their entire day on a single charge. The portable and durable aluminum enclosure has a stunning 13-inch Liquid Retina display and is available in four gorgeous colors: blush, indigo, silver, and citrus.

Starting at $699

With the all-new M5 Pro and M5 Max, the new MacBook Pro features a new CPU with the world’s fastest CPU core, a next-generation GPU with a Neural Accelerator in each core, and higher unified memory bandwidth, altogether delivering up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. Available in 14-inch and 16-inch sizes, the new MacBook Pro comes in space black and silver, and now starts with 1TB of storage for M5 Pro and 2TB of storage for M5 Max. The MacBook Pro also features Apple’s N1, enabling Wi-Fi 7 and Bluetooth 6 for enhanced connectivity on the go.

Starting at $1999

The Mac Mini is powered by the M6 and powerful M5 Pro, delivering a dramatic boost in performance and even more versatility in its supersmall desktop design. With M6, Mac mini now delivers up to 4x faster AI performance, 2x faster storage and graphics, and 40 percent faster CPU performance.  Mac mini with M5 Pro delivers even more pro-level performance to breeze through demanding projects, from video production to game development. This new level of performance takes on business workflows with ease whether Mac mini is being used as a primary desktop or for always-on, deskside agentic computing. Both Mac mini models include Wi-Fi 7 and Bluetooth 6, as well as upgraded 2.5Gb Ethernet, with a 10Gb option available. Combined with the power of the latest macOS and the next generation of Apple Intelligence, including Siri AI, the Mac mini is a tremendous upgrade for existing and new-to-Mac users.

 Starting at just $899

The Studio Display pairs excellent visual quality with compelling features that deliver a great experience when connected to a Mac across a range of professional workflows. The Studio Display XDR is the world’s best pro display, with its 27-inch 5K Retina XDR display with a mini-LED backlight, 2000 nits of peak HDR brightness, 120Hz refresh rate, and wider color gamut featuring P3 wide and Adobe RGB. Both displays include a 12MP Center Stage camera with Desk View, a studio-quality three-microphone array, an immersive six-speaker sound system with Spatial Audio, and powerful Thunderbolt 5 connectivity.

Studio Display starting at $1599

Studio Display XDR starting at $3299

The ultraportable iPad Mini is powered by the A17 Pro chip and built for Apple Intelligence. With faster connectivity, users can do even more on iPad mini while on the go. The iPad mini supports Wi-Fi 6E, so users can download files, play games online, and stream movies even faster, and the USB-C port delivers 2x faster wired connections than the previous generation, with data transfers up to 10Gbps. The 12MP wide back camera on the new iPad mini now supports Smart HDR 4 and uses machine learning to detect and scan documents right in the Camera app. The versatility and advanced capabilities of the iPad mini are taken to a whole new level with support for Apple Pencil Pro.

Starting at $599

The Apple M4 brings a significant boost in performance to iPad Air, empowering users to be productive and creative wherever they are. With a faster CPU and GPU, iPad Air boosts tasks like editing and gaming, and is a powerful device for AI. Featuring enhanced connectivity, game-changing iPadOS 26 capabilities, a powerful app ecosystem, and support for accessories like Apple Pencil Pro and Magic Keyboard, iPad Air delivers a remarkable and versatile experience for anyone who wants to do more on iPad. Available in two sizes and four gorgeous finishes, the 11-inch iPad Air is super portable, while the 13-inch model provides an even larger display for those who want more space to multitask.

Starting at $699

The Apple Watch SE 3 delivers a more advanced set of health features than the previous generation — including sleep score, retrospective ovulation estimates, sleep apnea notifications, and wrist temperature sensing for richer Vitals app data — plus a robust set of fitness features to provide daily motivation. The S10 chip powers an Always-On display, the double tap and wrist flick gestures, on-device Siri, and fast charging. Apple Watch SE 3 also offers 5G cellular capabilities and a cover glass that is more durable than ever. Apple Watch SE 3 is available in 40mm and 44mm sizes in midnight and starlight aluminum cases.

Starting at $249

Engineered with the new Health Sensing System and S11 chip, Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and heart rate variability (HRV) measurements, and a new readiness score to support athletes of all kinds. Apple Watch Ultra 4 also offers extended battery life to track outdoor workouts for up to 45 hours and the most accurate on-device GPS in a sports watch. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — enables new Audio Intelligence to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core. With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist. These features add to the many ways Apple Watch Ultra already supports users with advanced workout tracking across activities, sleep tracking, powerful health features like heart health notifications and the ECG app, and game-changing safety capabilities like satellite communications. Apple Watch Ultra 4 is the most comprehensive wearable across health, fitness, and safety.

Starting at $799

AirPods Pro 3 deliver unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC) — removing up to 2x more noise than the previous-generation AirPods Pro, and 4x more than the original AirPods Pro. With next-generation Adaptive EQ, the new architecture transforms the bass response, widens the soundstage so users hear every instrument, and brings vivid vocal clarity to higher frequencies across music, shows, and calls. With a more personalized Transparency, a user’s own voice — and the people speaking to them — sounds more natural than ever, helping them stay connected to their surroundings without missing a beat. The updated design helps AirPods Pro 3 fit even better and provides greater in-ear stability during activities like running, HIIT, yoga, and more. For the first time, users can utilize AirPods Pro 3 to measure heart rate and track over 50 workout types with the new experience in the Fitness app on iPhone. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language.

Priced at $249

Apple TV 4K is all you need to stream live TV from the world’s biggest and best networks, broadcasters, and pay TV providers. Watch sports from ESPN and MLB. Catch up with news from ABC, CNN, and Bloomberg. And kick back with shows on Hulu, YouTube TV, and Sling TV. With the Apple TV App, watch, rent, or buy your favorite shows and movies all in one expertly curated app. Enjoy hundreds of original series and films from Apple TV as they were meant to be seen. Subscribe to just the channels you want. And there are no new apps, accounts, or passwords needed for up to six family members. Easily swipe through episodes, scenes, or frames with an intuitive circular movement. Turn your TV on or off, change the input to Apple TV 4K, and control the volume all in one remote. 

Starting at $199

Apple HomePod (2nd generation), is a powerful smart speaker that delivers next-level acoustics in a gorgeous, iconic design. Packed with Apple innovations and Siri intelligence, HomePod offers advanced computational audio for a groundbreaking listening experience, including support for immersive Spatial Audio tracks. With convenient ways to manage everyday tasks and control the smart home automations using Siri, get notified when a smoke or carbon monoxide alarm is detected in their home, and check temperature and humidity in a room — all hands-free. With a seamless, acoustically transparent mesh fabric and a backlit touch surface that illuminates from edge to edge, the HomePod boasts a beautiful design that complements any space. HomePod is available in white and midnight.

Priced at $349