The Coulee Region's Apple Experts

The Coulee Region's Apple Experts

The Coulee Region's Apple Experts

Originally known as Community Camera, and later as Business Technologies,
The Mac Guys were established in 2000.
We are an Apple Authorized Reseller and Apple Authorized Service Provider.
We offer sales and service to both business and home customers.


Our Apple Certified technicians have the tools to get your devices fixed right.

Classes & Training

We offer one-on-one and group classes for Mac and iPad, from one of our Apple Experts.

Trade-in your used electronic items towards new! We also offer FREE recycling.

We offer special Apple educational pricing for students, faculty, and staff.

We have smart home products that are compatible with Apple’s HomeKit.

Our Mac Wellness Monitoring service keeps an eye on your Mac’s health 24/7.

On-site check-up of your devices, network, and recommendations.

Stop in, call, or send us an email. One of our Apple Experts will be happy to assist you.

We are honored
to have been voted
in La Crosse County!

The Mac Guys have always been there when I need them.
When I walk through the door, they always smile.
They offer good service, are dependable, and friendly.
AppleCare+ for Mac extends your coverage to three years from the original purchase date of your Mac and adds up to two incidents of accidental damage coverage.
Ask us for more details.
I treasure the fact that we have a local (non-big-box) store for Apple products and repairs.
The store is awesome and elegant!
These guys are great, always got an answer or help when needed.
Old people need help.
This is the place I will do my computer business with forever.

Apple Premier Partner
Apple Authorized Service Provider

40 Copeland Avenue, Suite 111
La Crosse, WI  54603
608-782-1565  •

Monday-Friday 9:00am-5:30pm
Saturday 10:00am-3:00pm